Meet the Experts

CreativeXR works with immersive industry experts to provide mentorship for the programme


Annette Mees

Head of The Audience Labs

Royal Opera House

Annette Mees is Head of The Audience Labs at the Royal Opera – partnering leading artists with cutting-edge creative immersive technology and inter-disciplinary creative teams to create world-class, innovative work.


Ben Vickers


Serpentine Galleries

Ben Vickers is a curator, writer, explorer, publisher, technologist and luddite. He is CTO at the Serpentine Galleries in London, co-founder of Ignota Books and an initiator of the open-source monastic order unMonastery.


Chris Michaels

Digital Director

National Gallery

Chris Michaels is Digital Director and an Executive Committee member at the National Gallery, where he runs the Digital & Communications Directorate. He was previously Head of Digital & Publishing at the British Museum.


Dan Tucker

Alternate Realities Curator

Sheffield DocFest

Dan Tucker is an award-winning digital director and VR producer with over 20 years’ experience working with broadcasters, digital agencies, startups and international artists.


Dave Patten

Head of New Media

Science Museum

Dave Patten is Head of New Media at The Science Museum, London, where he has worked for more than 30 years. He manages all aspects of new media and AV, and runs the Group's Digital Lab Initiative.


David Johnston

Senior Product Manager - Immersive Technology


David Johnston is Senior Product Manager at the BBC David has been working in the creative technology fields for 13 years - from feature films to immersive experiences.


Jerome Maurey-Delaunay

XR Field Engineer

Unity Technologies

XR Field Engineer at Unity. Focused on non-game AR/VR/MR in EMEA.


Jessica Driscoll

Head of Technology - Immersive

Digital Catapult

Jessica has produced VR films for fundraising for UNICEF, Rotary International and Greenpeace and helped these organisations to communicate their message resulting in increased ROI.


John Stack

Digital Director

Science Museum

John Stack is Digital Director of the Science Museum Group. He joined in 2015 and manages the Digital department which encompasses the museums’ websites, digitised collections, apps, games and on gallery digital media.


Jonathan Reekie


Somerset House Trust

Jonathan Reekie is Director of Somerset House Trust, and an Arts Foundation trustee. He has an Honorary Doctorate in Music from the University of East Anglia, is an Honorary Fellow of the Royal Academy of Music, and in 2013 was awarded a CBE.


Karim Fanous

Innovation Manager

Abbey Road Red

Karim is Innovation Manager at Abbey Road Red and heads up Abbey Road Studios' music tech incubator, Abbey Road Red. Our start-ups span the music tech gamut from creation and production to logistics, distribution, marketing, consumption and more.


Katie Greyson

Head of Experience

Passion Pictures

Award-winning EP Katie's career to date has spanned the various worlds of games, animation and digital advertising, working solely for the last 5 years in VR/AR/Immersive content creation.


Kay Meseberg

Head of Mission Innovation


Kay Meseberg is Head of Mission Innovation at ARTE, the European cultural network based on French-German cooperation. She is also Innovation Ambassador at IMZ, Vienna, and Editorial board member at Square Idea.


Liz Rosenthal

Executive Producer for CreativeXR

CEO & Founder, Power to the Pixel

Liz advises international media organisations on innovation strategy, funding programmes and project strategy. She is an expert in devising innovation-centred development labs and programmes around interactive storytelling and VR.


Mária Rakušanová

Director of XR

Raindance Film Festival


Michael Salmon

Head of Immersive Technologies


Michael Salmon is the Head of Immersive Technologies at NBCUniversal International and part of their Immersive Entertainment team based out of London. He is responsible for NBCUI’s learning and development program for XR technologies.


Mike Jones


Marshmallow Laser Feast

Mike has a reputation for driving forward ambitious work in a variety of forms – live events, art installations & digital media. He produced the critically acclaimed work Treehugger (Tribeca Film Festival Storyscapes Award 2017) and other MR works.


Robert Cawston

Head of Digital Media

National Museums Scotland

Rob Cawston is the Head of Digital Media at National Museums Scotland. He has over 15 years’ experience of creating digital products, content and strategies in the cultural sector.


Sarah Ellis

Director of Digital Development

Royal Shakespeare Company

Sarah Ellis is an award-winning producer currently working as Director of Digital Development for the Royal Shakespeare Company to explore new artistic initiatives and partnerships.


Tim Powell

Head of R&D Studio

Historic Royal Palaces

Tim Powell is Head of R&D Studio at Historic Royal Palaces. He leads the development of innovative concepts for audience engagement across all art forms for the Studio, which operates a rolling programme of creative residencies.


Toby Coffey

Head of Digital Development

National Theatre

Toby Coffey is Head of Digital Development for the National Theatre. In 2016 he established their Immersive Storytelling Studio to examine how VR, 360° film, AR and other emerging technologies can widen and enhance dramatic storytelling.


Verity McIntosh

Senior Lecturer in Virtual and Extended Reality

UWE Bristol

Verity is a Senior Lecturer in Virtual and Extended Reality at UWE Bristol, and Programme Lead for a new MA in Virtual Reality.