Unlocking the creative
potential of immersive content

Developed by:

CreativeXR unlocks the opportunity for UK creative teams to experiment, iterate and bring immersive projects ideas to reality

Focused on the creative industries, particularly the arts and culture sector, CreativeXR has been designed to allow the best creative teams to develop concepts and prototypes of immersive content using virtual, augmented and mixed reality technologies. The acceleration programme offers access to early stage finance, facilities, industry leaders and commissioning bodies, and the opportunity to pitch for further development funding.

For creative teams For commissioners

Programme focus

Latest news and stories

Read all the latest news and stories about CreativeXR and immersive technologies.

Digital Catapult and Arts Council England announce 20 teams joining latest round of CreativeXR

CreativeXR announce funding for four unique cultural experiences using immersive technology

CreativeXR returns for 2020

See how CreativeXR is playing out for cohort 3 and all highlights in 2020

Learn more

Programme Timeline

05/02/2020 - 04/03/2020

Pre-launch phase

Pre-register your interest

Applications for CreativeXR cohort 3 will open soon. Register your interest to the programme to be the first to know when the open call will be launched.

Pre-register your interest

Be the first to know when CreativeXR is launched

Pre-register your interest
05/03/2020 - 17/05/2020

Open call live

Learn more how to apply

Open call live phase

Applications for cohort 3 are now open. CreativeXR is looking for creative teams with a range of previous immersive content expertise to apply to this year acceleration programme. Read the open call brief, attend our online briefing sessions to learn more and register your interest to apply.

Watch the video

CreativeXR promo video

Watch the video

Watch the webinar

22/04/2020

CreativeXR online briefing: What about a co-production?

Watch the webinar

Watch the webinar

24/04/2020

CreativeXR online briefing: How 5G and AI can support immersive content

Watch the webinar

Watch the webinar

29/04/2020

CreativeXR online briefing: Epic Games and StoryFutures Academy

Watch the webinar
18/05/2020 - 29/06/2020

Applications review

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Applications review phase

All applications for cohort 3 are currently being reviewed by CreativeXR judges.

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Don't miss CreativeXR news

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07/07/2020

Cohort 3 kick off

Learn more about cohort 3 teams

Cohort 3 teams announced

All 20 creative teams shortlisted that will form part of CreativeXR cohort 3 will be announced. Learn more about the cohort 3 teams and their projects.

Learn more about Cohort 3 teams

Cohort 3 team announced

Learn more about Cohort 3 teams
03/07/2020 - 05/10/2020

Programme workshops and prototype development

Learn more about this year mentors

Cohort 3 teams will create immersive prototypes over this three-month period. They will also take part in bespoke workshops and mentorship with key immersive and industry leaders.

Watch the video

How CreativeXR supports support creative immersive talent in the UK

Watch the video

Who’s involved

Learn more about CreativeXR partners and mentors

Who’s involved
15/08/2020 - 15/11/2020

CreativeXR Showcase and Market event launch

Get involved

CreativeXR opens to investors and commissioners to attend the final Showcase and Market event, meet with Cohort 3 teams and experience the prototypes developed during the programme.

Visit the event page

Don't miss this year CreativeXR Showcase and Market

Visit the event page
01/12/2020 - 03/12/2020

CreativeXR Showcase and Market event

Watch the video

Cohort 3 teams will participate, pitch and host private demos and meetings with key industry stakeholders and commissioners at the final Showcase and Market event.

Watch the video

CreativeXR Showcase and Market video

Watch the video

Who's involved?

Meet CreativeXR partners, mentors and technical experts

CreativeXR works with some of the top immersive industry and technology experts to provide mentorship for the programme

Learn more about CreativeXR partners

How to apply

The open call brief

In 2020 CreativeXR and its partners are looking to support projects from a series of themed strands (storytelling and narrative-led experiences, content built on Epic Engine and cross-technology projects with 5G and artificial intelligence).

Read the open call brief

Benefits

Focused on the creative industries, CreativeXR works with the UK best creative teams to help develop concepts and prototypes of immersive content by offering access to:

Prototype funding

Up to £20k to develop an immersive proof-of-concept prototype

Business expertise

Support network of industry experts, high calibre peers and commissioning bodies

State-of-the-art facilities

Free use of Digital Catapult Immersive Labs in Belfast, Brighton, London, MediaCityUK and North East Tees Valley

Workshops

Focused workshops to help develop the prototype concept and improve pitching skills

Mentorship from Epic Games

Technical support from Epic Games on building prototypes in Unreal Engine

Mentorship from StoryFutures Academy

Narrative storytelling expertise from StoryFutures Academy

Technical monitoring

Bespoke mentoring from Digital Catapult artificial intelligence and 5G technologists to increase confidence in the prototype build

Showcase and Market event

Opportunity to participate, pitch and host demos and meetings with commissioners at the event

Development funding

Chance to secure further funding to finalise prototype development

Learn more about CreativeXR

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Unlocking the creative potential of immersive content

CreativeXR unlocks the opportunity for UK creative teams to experiment, iterate and bring immersive projects ideas to reality

Programme focus

Latest news and stories

Digital Catapult and Arts Council England announce 20 teams joining latest round of CreativeXR

CreativeXR announce funding for four unique cultural experiences using immersive technology

CreativeXR returns for 2020

See how CreativeXR is playing out for cohort 3 and all highlights in 2020

Programme Timeline

Pre-launch phase

Be the first to know when CreativeXR is launched

Open call live

Open call live phase

CreativeXR promo video

CreativeXR online briefing: What about a co-production?

CreativeXR online briefing: How 5G and AI can support immersive content

CreativeXR online briefing: Epic Games and StoryFutures Academy

Applications review

Applications review phase

Don't miss CreativeXR news

Cohort 3 kick off

Cohort 3 teams announced

Cohort 3 team announced

Programme workshops and prototype development

How CreativeXR supports support creative immersive talent in the UK

Learn more about CreativeXR partners and mentors

CreativeXR Showcase and Market event launch

Don't miss this year CreativeXR Showcase and Market

CreativeXR Showcase and Market event

CreativeXR Showcase and Market video