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Unlocking the creative potential of immersive content

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About

CreativeXR gives creative talent the opportunity to experiment with immersive technologies to create new experiences that inspire audiences

Focused on the creative industries, particularly the arts and culture sector, the programme gives the best creative teams the opportunity to develop concepts and prototypes of immersive content (virtual, augmented and mixed reality).

The programme offers access to early stage finance, facilities, industry leaders and commissioning bodies, and the opportunity to pitch for further development funding.

Showcase and Market

CreativeXR Showcase and Market

On 9 – 10 October the current phase of CreativeXR presents its Showcase and Market event. This exclusive event will bring together a national and international immersive community of commissioners, distributors, funders, exhibitors and industry stakeholders at the Digital Catapult offices in London. This event is set to showcase the best of the UK’s creative industries – attendees will be one of the first to experience and immerse themselves in this pioneering content from the programme and beyond.

At this invite only event attendees will be able to: Listen to 30 project pitches over the two days – 20 CreativeXR pitches and 10 additional pitches chosen from the best UK creative community; Have one-to-one meetings with the experiences and pitching teams; Network with leading UK and international players in the creative industry at lunches and evening events.

To attend as a commissioner, funder or distributor please register interest here.

2019 Cohorts

2019 Selected Teams

Digital Catapult and Arts Council England are delighted to announce our 2019 selected teams. For the full list click “See All”.  If you’re interested in hearing updates about the programme and our current teams please register your interest here.

Benefits

Benefits of CreativeXR

Designed for small businesses, creative innovators, and arts and culture organisations capable of producing immersive content (virtual, augmented and mixed reality), CreativeXR offers:

Prototype Funding

Up to £20k to develop your immersive prototype

Expertise

Access to a network of industry experts, high calibre peers and commissioning bodies

Facilities

Free use of the Immersive Labs in Belfast, Brighton, London and North East Tees Valley*

*For the duration of the programme, subject to programme start and end dates and lab availability

Workshops

Focused workshops to help develop your concept and pitch

Pitch

Opportunity to pitch at final commissioner showcase

Development Funding

Chance to secure funding for further development

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Mentors

Mentors

Expert

Ben Vickers

CTO
Serpentine Galleries
Expert

Michael Salmon

Head of Immersive Technologies
NBCUniversal
Expert

Liz Rosenthal

Executive Producer for CreativeXR
CEO & Founder, Power to the Pixel
Partners

CreativeXR 2019 Partners

The programme has been developed by Digital Catapult and Arts Council England with support from Innovate UK, and in association with Immerse UK.

Developed by
Digital Catapult is the UK’s…

Digital Catapult is the UK’s leading advanced digital technology innovation centre, driving early adoption of technologies to make UK businesses more competitive and productive to grow the country’s economy. It connects large established companies, startup and scaleup businesses and researchers to discover new ways to solve big challenges in the manufacturing and creative industries. Through this collaboration businesses are supported to develop the right technologies to solve problems, increase productivity and open up new markets faster.

Digital Catapult provides physical and digital facilities for experimentation and testing that would otherwise not be accessible for smaller companies. As well as breaking down barriers to technology adoption for startups and scaleups, it's work de-risks innovation for large enterprises and uncovers new commercial applications in immersive, future networks, and artificial intelligence technologies.

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Developed by
Arts Council England champions, develops…

Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2015 and 2018, we plan to invest £1.1 billion of public money from government and an estimated £700 million from the National Lottery to help create these experiences for as many people as possible across the country.

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AR/MR Partner
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Supporting Partner
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Register interest

Register your interest in the programme, by submitting your details below and we’ll keep you updated with activities relevant to your organisation.