Unlocking the creative potential of immersive content

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CreativeXR unlocks the opportunity for UK creative teams to experiment, iterate and bring immersive projects ideas to reality

Focused on the creative industries, particularly the arts and culture sector, CreativeXR has been designed to allow the best creative teams to develop concepts and prototypes of immersive content using virtual, augmented and mixed reality technologies.

The acceleration programme offers access to early stage finance, facilities, industry leaders and commissioning bodies, and the opportunity to pitch for further development funding.

Applications for CreativeXR 2020 are now closed.


Benefits of CreativeXR

Focused on the creative industries, CreativeXR works with the best creative teams to help develop concepts and prototypes of immersive content by offering access to:

Prototype Funding

Up to £20k to develop an immersive proof-of-concept prototype

Business expertise

Support network of industry experts, high calibre peers and commissioning bodies


Free use of Digital Catapult Immersive Labs in Belfast, Brighton, London, MediaCityUK and North East Tees Valley*

*Subject to availability and site terms


Focused workshops to help develop the prototype concept and pitch

Showcase and Market event

Opportunity to participate, pitch and host demos and meetings with commissioners at the event

Development Funding

Chance to secure further funding to finalise prototype development

Mentorship from Epic Games

Technical support from Epic Games on building prototypes in Unreal Engine

Mentorship from StoryFutures Academy

Narrative storytelling expertise from StoryFutures Academy

Technical monitoring

Bespoke mentoring from Digital Catapult artificial intelligence (AI) and 5G technologists to increase confidence in the prototype build

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CreativeXR 2020 Partners

The programme has been developed by Digital Catapult and Arts Council England with support from Innovate UK.

Developed by
Digital Catapult is the UK’s…

Digital Catapult is the UK’s leading advanced digital technology innovation centre, driving early adoption of technologies to make UK businesses more competitive and productive to grow the country’s economy. It connects large established companies, startup and scaleup businesses and researchers to discover new ways to solve big challenges in the manufacturing and creative industries. Through this collaboration businesses are supported to develop the right technologies to solve problems, increase productivity and open up new markets faster.

Digital Catapult provides physical and digital facilities for experimentation and testing that would otherwise not be accessible for smaller companies. As well as breaking down barriers to technology adoption for startups and scaleups, it's work de-risks innovation for large enterprises and uncovers new commercial applications in immersive, future networks, and artificial intelligence technologies.

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Arts Council England champions, develops…

Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2015 and 2018, we plan to invest £1.1 billion of public money from government and an estimated £700 million from the National Lottery to help create these experiences for as many people as possible across the country.

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Storytelling Development Partner
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Community partners

CreativeXR 2020 Community Partners

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Register your interest

Register your interest

Although applications for this year have closed, you can pre-register your interest in joining our next CreativeXR programme. Sign up today to be the first to know when relevant activities to your organisation.

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