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The UK has a unique creative industry with strengths in arts, culture, entertainment and technology, sparking trends and influencing practice around the world. CreativeXR unlocks the opportunity for this industry to experiment with creating immersive content that will inspire future audiences.
Digital Catapult and Arts Council England launched CreativeXR in September 2017, driven by the common mission of enabling new formats of content innovation and future-proofing the UK creative industries market.
The programme is designed to allow creative teams to quickly experiment, iterate and bring immersive project ideas to reality. Up to 20 teams will be selected to receive £20,000 in prototype funding, alongside bespoke mentorship, workshops and introductions to the top financiers and commissioners in the global creative and immersive market at the annual Showcase and Market event. Teams are given tools such as prototype funding, workshops, peer-to-peer learning and access to facilities. Each year as a final phase of the programme, project teams also compete for further production funding with the aim of becoming market-ready and pushing the boundaries of what immersive technologies can offer.
CreativeXR exists not only to help UK talent develop new immersive experiences, but importantly to encourage the development of new business models, production methods and distribution techniques to allow these experiences to reach audiences.
Focused on the creative industries, CreativeXR works with the UK best creative teams to help develop concepts and prototypes of immersive content by offering access to:
Up to £20k to develop an immersive proof-of-concept prototype
Support network of industry experts, high calibre peers and commissioning bodies
Free use of Digital Catapult Immersive Labs in Belfast, Brighton, London, MediaCityUK and North East Tees Valley
Focused workshops to help develop the prototype concept and improve pitching skills
Technical support from Epic Games on building prototypes in Unreal Engine
Narrative storytelling expertise from StoryFutures Academy
Bespoke mentoring from Digital Catapult artificial intelligence (AI) and 5G technologists to increase confidence in the prototype build
Opportunity to participate, pitch and host demos and meetings with commissioners at the event
Chance to secure further funding to finalise prototype development
CreativeXR enables teams from the creative and technology sector to prototype ground-breaking creative ideas using immersive technologies
CreativeXR helps cohort teams increase their confidence in undertaking boundary-pushing R&D by engaging with leading technical and industry experts
Some cohort teams were nominated for or received awards for the immersive experiences they built during the CreativeXR programme. These ranged from awards at internationally recognised festivals to acknowledgment of their work as being part of the UK’s top companies for creating immersive storylines.
Three projects premiered at Tribeca Film Festival in the US
Two projects have been awarded at Sandbox Immersive Festival in China
One project showcased at Venice Biennale VR Section in Italy
One project currently exhibiting at the RAF Museum in London
One project nominated for Best VR Experience at Orion Festival in Australia
One project awarded for Best use of Immersive Tech at DANI Awards 2019
One project awarded for Best Interactive at Royal TV Society Award 2019
One project won the Grand Prix Innovation 2019 at the Festival du Nouveau Cinema in Montreal
One project was the 2019 finalist for the Social Impact Award at VR awards
CreativeXR works with some of the top immersive industry and technology experts to provide mentorship for the programme
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