About the acceleration programme

The UK has a unique creative industry with strengths in arts, culture, entertainment and technology, sparking trends and influencing practice around the world. CreativeXR unlocks the opportunity for this industry to experiment with creating immersive content that will inspire future audiences.

Digital Catapult and Arts Council England launched CreativeXR in September 2017, driven by the common mission of enabling new formats of content innovation and future-proofing the UK creative industries market.

The programme is designed to allow creative teams to quickly experiment, iterate and bring immersive project ideas to reality. Up to 20 teams will be selected to receive £20,000 in prototype funding, alongside bespoke mentorship, workshops and introductions to the top financiers and commissioners in the global creative and immersive market at the annual Showcase and Market event. Teams are given tools such as prototype funding, workshops, peer-to-peer learning and access to facilities. Each year as a final phase of the programme, project teams also compete for further production funding with the aim of becoming market-ready and pushing the boundaries of what immersive technologies can offer.

CreativeXR exists not only to help UK talent develop new immersive experiences, but importantly to encourage the development of new business models, production methods and distribution techniques to allow these experiences to reach audiences.