Focused on the creative industries, particularly the arts and culture sector; the programme gives the best creative teams the opportunity to develop concepts and prototypes of immersive content (virtual, augmented and mixed reality). The programme offers access to early stage finance, facilities, industry leaders and commissioning bodies, and the opportunity to pitch for further development funding. The programme has been developed by Digital Catapult and Arts Council England, with support from Innovate UK.
Designed for small businesses, creative innovators, and arts and culture organisations capable of producing immersive content (virtual, augmented and mixed reality), CreativeXR offers:
*Subject to programme start date and opening dates of these labs
Here are the 20 successful teams that CreativeXR will be supporting to build their prototypes for immersive content for the arts and culture sector.
The Whitechapel Tales AR by 1888
An augmented reality experience covering the history and a story of the Whitechapel area.
Beholder by BOM (Birmingham Open Media)
An immersive experience that explores beauty from autistic perspectives.
Coast AR by Immersive Storylab
A mixed reality experience that will enhance the UK Coastline through story, myth, fantasy and heritage.
CODA by Aardman Animations Ltd
A story-led VR experience that blends fairy tale, music and gaming.
Fatherland by Limbik
An interactive theatre experience bringing real-time motion capture and VR technology to the art of storytelling.
Immersive Histories by All Seeing Eye Ltd.
An immersive VR experience allowing an audience to physically step into history.
Leviathan Legacy by Plymouth Arts Centre
Rising sea levels, interplanetary travel and aquatic worlds: Leviathan Legacy.
London's Got Character by Figment Productions
An Augmented Reality experience bringing London’s cultural history to life through it’s vibrant literary, artistic and historical characters.
Municipal Dreams by VR CITY Ltd.
An immersive journey into the complicated history of the notorious Aylesbury Estate.
Open Space by Roomsize
Be immersed within an invisible ensemble of musicians, who create an ever-changing musical texture around you.
STEIN by Hammerhead
A VR crime thriller solving cold cases throughout British history.
Symphony of Noise by UP Creatives
Immerse yourself into sonic-landscapes - ‘Listen differently’ to reveal the music hidden in our world.
The Collider by ANAGRAM
Navigating across a virtual divide, you and a partner find each other.
The Conductor by Interplay Theatre
An immersive digital exploration of the human senses and nature.
Theatrical Reality by Orchestra of the Age of Enlightenment
A magic mirror to unchain theatrical barriers using augmented reality technologies.
Three Lights by Third Lighter Ltd.
An immersive, narrative driven, VR learning experience designed for the museum sector.
Traitor by Pilot Theatre
A two-player interactive high stakes thriller, combining VR with live action.
When Something Happens by Boom Clap Play
An epic journey through the history of the cosmos.
Winter VR by Metro-Boulot- Dodo
A poignant story of love, music and loss set against a beautiful arctic landscape.
The programme has been developed by Digital Catapult and Arts Council England with support from Innovate UK, and in association with Immerse UK.
Digital Catapult is a technology innovation centre that unlocks digital growth in the UK economy. It works with companies of all sizes to transform their businesses by accelerating the practical application of digital innovation. We bridge the gap between research and industry, finding the right technologies to solve problems, increase productivity and open up new markets faster.
Digital Catapult connects experts with established enterprises, start-up and scale-up businesses, and researchers to discover new ways of solving big technological challenges in the digital manufacturing and creative industries.
Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2015 and 2018, we plan to invest £1.1 billion of public money from government and an estimated £700 million from the National Lottery to help create these experiences for as many people as possible across the country.
Applications for CreativeXR are now closed, please register your interest in the programme below and we’ll make sure to keep you updated.