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Unlocking the creative potential of immersive content

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About

CreativeXR gives creative talent the opportunity to experiment with immersive technologies to create new experiences that inspire audiences

Focused on the creative industries, particularly the arts and culture sector; the programme gives the best creative teams the opportunity develop concepts and prototypes of immersive content (virtual, augmented and mixed reality). The programme offers access to early stage finance, facilities, industry leaders and commissioning bodies, and the opportunity to pitch for further development funding. The programme has been developed by Digital Catapult and Arts Council England, with support from Innovate UK.

Benefits

Benefits of CreativeXR

Designed for small businesses, creative innovators, and arts and culture organisations capable of producing immersive content (virtual, augmented and mixed reality), CreativeXR offers:

Prototype Funding

Up to £20k to develop your immersive prototype

Expertise

Access to a network of industry experts, high calibre peers and commissioning bodies

Facilities

Access to immersive labs in London, Brighton, Bristol, North East Tees Valley* and Belfast*

*Subject to programme start date and opening dates of these labs

Workshops

Focused workshops to help develop your concept and pitch

Pitch

Opportunity to pitch at final commissioner showcase

Development Funding

Chance to secure funding for further development

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Judges and Experts

Judges and Experts

Judge

Lucy Brooks

Managing Editor (Digital)
Natural History Museum
Judge

Liz Rosenthal

CEO & Founder (and Programmer, VR, Venice Film Festival)
Power to the Pixel
Judge

Freya Murray

Program Manager
Google Cultural Institute
Register interest

Register interest

Applications for CreativeXR are now closed, please register your interest in the programme below and we’ll make sure to keep you updated.

Partners

Partners

The programme has been developed by Digital Catapult and Arts Council England with support from Innovate UK, and in association with Immerse UK.

Developed by
Digital Catapult is a technology…

Digital Catapult is a technology innovation centre that unlocks digital growth in the UK economy. It works with companies of all sizes to transform their businesses by accelerating the practical application of digital innovation. We bridge the gap between research and industry, finding the right technologies to solve problems, increase productivity and open up new markets faster.

Digital Catapult connects experts with established enterprises, start-up and scale-up businesses, and researchers to discover new ways of solving big technological challenges in the digital manufacturing and creative industries.

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Developed by
Arts Council England champions, develops…

Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2015 and 2018, we plan to invest £1.1 billion of public money from government and an estimated £700 million from the National Lottery to help create these experiences for as many people as possible across the country.

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Commissioning Partner
Commissioning Partner
Commissioning Partner
Commissioning Partner
Commissioning Partner
Commissioning Partner
Commissioning Partner
Commissioning Partner
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Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
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