Focused on the creative industries, particularly the arts and culture sector; the programme gives the best creative teams the opportunity develop concepts and prototypes of immersive content (virtual, augmented and mixed reality). The programme offers access to early stage finance, facilities, industry leaders and commissioning bodies, and the opportunity to pitch for further development funding. The programme has been developed by Digital Catapult and Arts Council England, with support from Innovate UK.
Designed for small businesses, creative innovators, and arts and culture organisations capable of producing immersive content (virtual, augmented and mixed reality), CreativeXR offers:
*Subject to programme start date and opening dates of these labs
Sign up and we’ll let you know when how the full Open Call details and application process, please check here for full briefing details
If you’re thinking of applying check out our briefing summary video below, make sure to also check the briefing here
The programme has been developed by Digital Catapult and Arts Council England with support from Innovate UK, and in association with Immerse UK.
Digital Catapult is a technology innovation centre that unlocks digital growth in the UK economy. It works with companies of all sizes to transform their businesses by accelerating the practical application of digital innovation. We bridge the gap between research and industry, finding the right technologies to solve problems, increase productivity and open up new markets faster.
Digital Catapult connects experts with established enterprises, start-up and scale-up businesses, and researchers to discover new ways of solving big technological challenges in the digital manufacturing and creative industries.
Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2015 and 2018, we plan to invest £1.1 billion of public money from government and an estimated £700 million from the National Lottery to help create these experiences for as many people as possible across the country.