Menu

Unlocking the creative potential of immersive content

Developed by

About

CreativeXR gives creative talent the opportunity to experiment with immersive technologies to create new experiences that inspire audiences

Focused on the creative industries, particularly the arts and culture sector; the programme gives the best creative teams the opportunity to develop concepts and prototypes of immersive content (virtual, augmented and mixed reality). The programme offers access to early stage finance, facilities, industry leaders and commissioning bodies, and the opportunity to pitch for further development funding. The programme has been developed by Digital Catapult and Arts Council England, with support from Innovate UK.

Benefits

Benefits of CreativeXR

Designed for small businesses, creative innovators, and arts and culture organisations capable of producing immersive content (virtual, augmented and mixed reality), CreativeXR offers:

Prototype Funding

Up to £20k to develop your immersive prototype

Expertise

Access to a network of industry experts, high calibre peers and commissioning bodies

Facilities

Access to immersive labs in London, Brighton, Bristol, North East Tees Valley* and Belfast*

*Subject to programme start date and opening dates of these labs

Workshops

Focused workshops to help develop your concept and pitch

Pitch

Opportunity to pitch at final commissioner showcase

Development Funding

Chance to secure funding for further development

See allless

2017 - 2018 Selected Teams

Here are the 20 successful teams that CreativeXR will be supporting to build their prototypes for immersive content for the arts and culture sector.

The Whitechapel Tales AR by…

The Whitechapel Tales AR by 1888
An augmented reality experience covering the history and a story of the Whitechapel area.

Read moreless
Beholder by BOM (Birmingham Open…

Beholder by BOM (Birmingham Open Media)
An immersive experience that explores beauty from autistic perspectives.

Read moreless
Coast AR by Immersive Storylab…

Coast AR by Immersive Storylab
A mixed reality experience that will enhance the UK Coastline through story, myth, fantasy and heritage.

Read moreless
CODA by Aardman Animations Ltd…

CODA by Aardman Animations Ltd
A story-led VR experience that blends fairy tale, music and gaming.

Read moreless
Fatherland by Limbik An interactive…

Fatherland by Limbik
An interactive theatre experience bringing real-time motion capture and VR technology to the art of storytelling.

Read moreless
Immersive Histories by All Seeing…

Immersive Histories by All Seeing Eye Ltd.
An immersive VR experience allowing an audience to physically step into history.

Read moreless
Leviathan Legacy by Plymouth Arts…

Leviathan Legacy by Plymouth Arts Centre
Rising sea levels, interplanetary travel and aquatic worlds: Leviathan Legacy.

Read moreless
London's Got Character by Figment…

London's Got Character by Figment Productions
An Augmented Reality experience bringing London’s cultural history to life through it’s vibrant literary, artistic and historical characters.

Read moreless
Municipal Dreams by VR CITY…

Municipal Dreams by VR CITY Ltd.
An immersive journey into the complicated history of the notorious Aylesbury Estate.

Read moreless
Open Space by Roomsize Be…

Open Space by Roomsize
Be immersed within an invisible ensemble of musicians, who create an ever-changing musical texture around you.

Read moreless
STEIN by Hammerhead A VR…

STEIN by Hammerhead
A VR crime thriller solving cold cases throughout British history.

Read moreless
Symphony of Noise by UP…

Symphony of Noise by UP Creatives
Immerse yourself into sonic-landscapes - ‘Listen differently’ to reveal the music hidden in our world.

Read moreless
The Collider by ANAGRAM Navigating…

The Collider by ANAGRAM
Navigating across a virtual divide, you and a partner find each other.

Read moreless
The Conductor by Interplay Theatre…

The Conductor by Interplay Theatre
An immersive digital exploration of the human senses and nature.

Read moreless
Theatrical Reality by Orchestra of…

Theatrical Reality by Orchestra of the Age of Enlightenment
A magic mirror to unchain theatrical barriers using augmented reality technologies.

Read moreless
Three Lights by Third Lighter…

Three Lights by Third Lighter Ltd.
An immersive, narrative driven, VR learning experience designed for the museum sector.

Read moreless
Traitor by Pilot Theatre A…

Traitor by Pilot Theatre
A two-player interactive high stakes thriller, combining VR with live action.

Read moreless
When Something Happens by Boom…

When Something Happens by Boom Clap Play
An epic journey through the history of the cosmos.

Read moreless
Winter VR by Metro-Boulot- Dodo…

Winter VR by Metro-Boulot- Dodo
A poignant story of love, music and loss set against a beautiful arctic landscape.

Read moreless
XR Museum by NSC Creative…

XR Museum by NSC Creative
Enter the space wing of a virtual museum and go beyond the glass.

Read moreless
See allless
Judges and Experts

Judges and Experts

Matt Sansam
Judge

Matt Sansam

Innovation Lead
Innovate UK
Judge

Lamia Dabboussy

Editor for BBC Arts
BBC
Judge

Kay Meseberg

Coordinator 360/VR
ARTE
Partners

Partners

The programme has been developed by Digital Catapult and Arts Council England with support from Innovate UK, and in association with Immerse UK.

Developed by
Digital Catapult is a technology…

Digital Catapult is a technology innovation centre that unlocks digital growth in the UK economy. It works with companies of all sizes to transform their businesses by accelerating the practical application of digital innovation. We bridge the gap between research and industry, finding the right technologies to solve problems, increase productivity and open up new markets faster.

Digital Catapult connects experts with established enterprises, start-up and scale-up businesses, and researchers to discover new ways of solving big technological challenges in the digital manufacturing and creative industries.

Read moreless
Developed by
Arts Council England champions, develops…

Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2015 and 2018, we plan to invest £1.1 billion of public money from government and an estimated £700 million from the National Lottery to help create these experiences for as many people as possible across the country.

Read moreless
See allless
Commissioning Partner
Commissioning Partner
Commissioning Partner
Commissioning Partner
Commissioning Partner
Commissioning Partner
Commissioning Partner
Commissioning Partner
See allless
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
Supporting Partner
See allless
Register interest

Register interest

Applications for CreativeXR are now closed, please register your interest in the programme below and we’ll make sure to keep you updated.