The programme has been developed by Digital Catapult and Arts Council England with support from Innovate UK.

Arts Council England


Arts Council England champions, develops and invests in artistic and cultural experiences that enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2015 and 2018, we plan to invest £1.1 billion of public money from government and an estimated £700 million from the National Lottery to help create these experiences for as many people as possible across the country.

Digital Catapult


Digital Catapult is the UK’s leading advanced digital technology innovation centre, driving early adoption of technologies to make UK businesses more competitive and productive to grow the country’s economy. It connects large established companies, startup and scaleup businesses and researchers to discover new ways to solve big challenges in the manufacturing and creative industries. Through this collaboration businesses are supported to develop the right technologies to solve problems, increase productivity and open up new markets faster.

Digital Catapult provides physical and digital facilities for experimentation and testing that would otherwise not be accessible for smaller companies. As well as breaking down barriers to technology adoption for startups and scaleups, it’s work de-risks innovation for large enterprises and uncovers new commercial applications in immersive, future networks, and artificial intelligence technologies


In 2020 CreativeXR welcomes Epic Games and StoryFutures Academy as programme supporters

StoryFutures Academy

StoryFutures Academy is the UK’s National Centre for Immersive Storytelling run by the National Film and Television School and Royal Holloway, University of London.

Funded as part of UK Research and Innovation’s Audience of the Future industrial strategy challenge fund, the Academy will develop cutting-edge creative training and research programmes to ensure the UK creative workforce is the most skilled in the world in the use of VR, AR and MR.

Storytelling partner


The BFI is the UK’s lead organisation for film, television and the moving image.
It is a cultural charity that:
- Curates and presents the greatest international public programme of world cinema for audiences – in cinemas, at festivals and online
- Cares for the BFI National Archive, the most significant film and television archive in the world
- Actively seeks out and supports the next generation of filmmakers
- Works with government and industry to make the UK the most creatively exciting and prosperous place to make film internationally.

The BFI is the distributor of National Lottery funds for film. Founded in 1933, the BFI is a registered charity governed by Royal Charter.


Epic Games

Epic Games, Inc. is an American video game and software developer and publisher based in Cary, North Carolina.
Unreal Engine is the world’s most open and advanced real-time 3D creation tool created by Epic Games. Continuously evolving to serve not only its original purpose as a state-of-the-art game engine, today it gives creators across industries the freedom and control to deliver cutting-edge content, interactive experiences, and immersive virtual worlds.
Unreal Engine is a complete suite of development tools for anyone working with real-time technology. From design visualizations and cinematic experiences to high-quality games across PC, console, mobile, VR, and AR, Unreal Engine gives you everything you need to start, ship, grow, and stand out from the crowd.


Community Partners

CreativeXR Community Partners help deliver a bigger impact and build a stronger immersive community

Edinburgh Festival Fringe Society

Community Partner

Frequency International Festival of Digital Culture

Community Partner

Future Screens NI

Community Partner

Horizon Digital Economy Research

Community Partner

Open Data Institute

Community Partner

The Old Market | TOMtech

Community Partner

Watershed Arts Trust

Community Partner

XR Stories

Community Partner

Advertising Producers Association

Community Partner

Arts Council of Northern Ireland

Community Partner

British Council

Community Partner


CreativeXR works with immersive industry experts to provide mentorship for the programme

Caroline White


Caroline White works as a producer for XR Stories, where she supports a wide network of businesses and researchers exploring the future of storytelling in XR. She has a long track record of working with businesses and arts organisations to realise ideas, secure funding, understand markets and explore technology. She is passionate about XR as a new form of storytelling, communication and performance and how this can allow new voices to be heard.

Dan Tucker


Dan Tucker is a freelance award-winning digital director and VR producer with over 20 years’ experience working in digital - from public programming in the arts and technology to broadcast television, with a specialism in interactive and immersive media. Dan was the Curator of the Alternate Realities programme for Sheffield International Doc/Fest between 2017-2019.

Liz Rosenthal

Executive Producer

Liz advises international media organisations on innovation strategy, funding programmes and project strategy. She is an expert in devising innovation-centred development labs and programmes around interactive storytelling and VR. She is the CEO and Founder of Power to the Pixel and also CreativeXR Executive Producer and Programmer, Venice VR, Venice International Film Festival

David Kaskel


David founded multiple technology companies before starting the VR company, Breaking Fourth, in 2015. At Breaking Fourth he developed several critically acclaimed narrative VR productions which debuted at leading film festivals and have been licensed worldwide. A self-declared story junkie, he loves experiencing narratives in all sorts of media - from film, tv, and theatre to computer games and comic books.

Sarah Ellis


Sarah Ellis is an award-winning producer currently working as Director of Digital Development for the Royal Shakespeare Company to explore new artistic initiatives and partnerships.
She is a regular speaker and commentator on digital arts practice, as well as an Industry Champion for the Creative Industries Policy and Evidence Centre.

Anton Christodoulou


Anton is responsible for overseeing Imagination's global technology strategy, project and service delivery execution. He has with over 20 years experience defining, developing, articulating and executing exec level technology projects. A driver, innovator and agent for change for early stage startups and some of the world's most dynamic, creative and challenging global companies.

Tom Burton


Tom has built teams within the BBC, founded an immersive theatre group and had a career spanning over 20 years in the creative industries. He is currently Head of Interactive at BBC Studios where he has worked across strategy, innovation, BD and production. He has been responsible for commissioning, executive producing and directing a range of immersive content whilst developing strategic relationships with global platforms.

Matthew Brown


Matthew is the owner and CEO of The Imaginarium Studios and has spent the past decade working at the point where the creative industries, technology and business overlap and collide. He has experience in funding early stage commercial R&D projects, overseeing more than £50m of investment in new technologies in music, film, games and TV.

Simon Benson


Simon Benson is the co-founder of Realised Realities - a specialist VR and immersive technology consultancy. With 25 years experience of commercial immersive technology development, including military R&D, motor sports simulation and consumer entertainment, Simon is a rare find outside of Silicon Valley.

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