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The use of all pages on this website is subject to these terms and conditions. Access to certain pages of the site, or of other Digital Catapult websites linked from here, may be restricted or subject to further conditions of use as indicated.
The material available on this website is designed to provide general information only.
We strive to ensure all information on our site is accurate and up to date. However, the contents of the site are naturally subject to change so we cannot always guarantee the accuracy of all information on the site. You are responsible for checking the accuracy of relevant facts and opinions given on the site before entering into any commitment based upon them. The information provided on this site does not constitute legal or other professional advice.
Unfortunately we cannot guarantee that your use of this site will be free from error and/or uninterrupted. We take no responsibility or liability, so far as legally possible, for any damages including, but not limited to:
We have done our best to ensure this site is free from viruses. However, we cannot always guarantee this. You are responsible for installing adequate and up-to-date virus-checking software on your computer.
We take no responsibility or liability, so far as legally possible, for any viruses or any other computer code, files or programs designed to interrupt, restrict, destroy, limit the functionality of or compromise the integrity of any computer software or hardware; or telecommunications equipment or other material which may be transmitted with or as part of the site.
Please note that the The Digital Catapult website cannot be held responsible for the contents of any pages referenced by an external link.
The privacy statement contained in these pages covers the services provided by the Digital Catapult website.
The Data Controller for this website is the Digital Catapult. The purpose of the privacy statement is to inform users of this website, which is managed by the Digital Catapult, about:
Any information you provide will be held securely and in accordance with the Data Protection Act 1998.
Your personal information will not normally be disclosed to third parties. In some circumstances however we may recommend you disclose your personal details to a third party so that they can provide a service you have requested, or fulfil a request for information.
Any information about you that we pass to a third party will be held securely by that party, in accordance with the Data Protection Act 1998, and used only to provide the services or information you have requested.
You have a right to request a copy of your personal details at any time to check the accuracy of the information held. If you wish to do this, please write to, or email the:
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We may collect several kinds of information from visitors to the Digital Catapult website depending on the part of the site being visited: feedback, email enquiries, email addresses, site usage information and personal details such as your name and postal details if you sign up for newsletters.
If you send a comment or enquiry to Digital Catapult website, email us at: firstname.lastname@example.org it may not always be possible for us to provide the information requested ourselves.
In such circumstances we may recommend that you pass your enquiry to a partner organisation, like email@example.com so that they can fulfil your information request. In this instance we will respond to your enquiry initially and notify you of the correct direction for you to pursue your enquiry.
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The Digital Catapult is the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright and trade mark laws and treaties around the world. All copyright works are licensed under a Creative Commons Attribution 2.0 UK: England & Wales License.
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The Programme has been developed by Digital Catapult and Arts Council England. Now in its second year, CreativeXR is run as a partnership between Digital Catapult and Arts Council England. The Programme has two phases:
*Dates subject to change
*Date subject to change
Digital Catapult reserves the right to amend this timetable at its discretion. Please do not contact Digital Catapult once the deadline expires to enquire about the outcome, this will be notified to you in due course.
IMPORTANT NOTE: No extensions to the deadline for responses will usually be granted with very limited exception to situations where an applicant finds themselves seeking to request an extension due to reasonable extenuating circumstances, those circumstances being beyond the applicant’s control and unforeseen to them.
Applicants will only be accepted as compliant if they:
Failure to be compliant may result in disqualification.
We require that any potential, actual or perceived conflicts of interest in respect of the required services to be provided are identified in writing (as described above) during the Open Call process and that applicants outline what safeguards would be put in place to mitigate the risk of actual or perceived conflicts arising during the delivery of these services.
Applicants will be disqualified from this process where they identify potential conflicts of interest (taking into consideration any mitigating actions proposed) that adversely affect the interests of Digital Catapult.
It is important that you perform a thorough review of this requirement and those persons involved directly or indirectly with the work of your organisation that may have conflicts of interest in relation to being awarded a contract to deliver these requirements.
Your application should remain open for acceptance for 45 calendar days from date of receipt by Digital Catapult. An application valid for a shorter period may be rejected.
Please see the Brief which outlines the experience guidelines, deliverables and other information.
The deadline for applications is 17th February 2019 (11:59 GMT). Applications will not be open or accepted after the deadline.
Once received, Digital Catapult will send you a confirmation receipt by email. If you do not get a receipt via email within 24 working hours of sending your application, please contact firstname.lastname@example.org by email only. Please do not contact Digital Catapult by phone.
Applicants should provide all information to have their application considered as part of this procurement process. Applicants should assume that no previous information has been supplied to Digital Catapult.
The application must clearly present all required information and address the evaluation criteria stated above.
Applications that are received by the deadline for responses will be opened and checked for completeness. Applications that have not been completed in full may be excluded from evaluation.
It is a mandatory requirement of this procurement that applicants respond to this Call in accordance with these instructions. Failure by applicants to not respond in accordance with these instructions may result in disqualification from consideration for award of contract.
Catapult expressly reserves the right to require an applicant to provide additional information supplementing or clarifying any of the information provided in response to the requests set out in this Call. This does not create an obligation for Digital Catapult to have to make such requests.
Applicants may not modify their application once it has been submitted. Applicants may withdraw their applications at any time prior to accepting the notification of award by sending a notice of withdrawal to email@example.com.
Digital Catapult reserves the right to amend, add to or withdraw any part of this Call at any time prior to the application submission date.
Digital Catapult will not be liable for any costs applicants incur in the preparation or submission of their applications, or for those that arise out of any consequential presentation, etc. requested by Digital Catapult. By responding to this Call, applicants acknowledge and agree that Digital Catapult shall have no liability for payment of application costs incurred at any time during this procurement and that the costs of responding to the application and of preparing any application in connection with this procurement are exclusively for the applicants’ accounts.
The applicant shall not make contact with any other employee, agent or consultant of Digital Catapult who are in any way connected with this Call during the period of this procurement, unless instructed otherwise by firstname.lastname@example.org or to request an invite to the Clarification Question sessions. This does not however prevent an applicant otherwise interacting with Digital Catapult on its other programmes.
We will support the development of creative, consumer-facing experiences enabled by immersive technologies, which may include:
Content may be intended for in-home use (i.e. distributed online) or location-based use (i.e. part of a physical installation) and delivered* using:
Key Application Questions
Applicants will be asked a range of questions in their applications. These include but are not limited to:
Each application will be initially reviewed by a minimum of three judges comprised of members from Digital Catapult, Arts Council England and industry experts, specifically chosen for their technical, business or creative expertise. Through standardised judging criteria (see below), the applications will be scored and shortlisted, and the final selection will then be made by a panel of the same judges.
The judging criteria* are:
*The criteria will be presented as statements. The judges will respond by indicating how strongly they accept these statements.
**Extra weighting will be applied to these criteria to reflect the importance of the strength of the creative idea and delivery team behind it.
The final selection decision will also take into account the variety of projects and teams to ensure a balanced portfolio of projects. Digital Catapult’s decision is taken on the information submitted, any additional information gleaned from its due diligence, and its (and its relevant assessing partners’) knowledge. Digital Catapult’s decision is final.
We will carry out due diligence on lead companies/organisations at the point of selection onto the programme. You must be willing to submit documentation upon request (including but not limited to bank account statements for the business, personal references).
We respect the intellectual property of others, and we ask our collaborators to do the same. The unauthorised posting, reproduction, copying, distribution, modification, public display or public performance of copyrighted works constitutes infringement of the copyright owner’s rights. As a condition of your use of this site, you agree not to infringe the intellectual property rights of others in any way.
You promise that you have and continue to have all necessary rights, licenses, permission and consent to provide your content to us.
Your application will be screened privately by Digital Catapult, Arts Council England and the judging panel. We will not remove from applications any proprietary labels or copyright assertions. Unsuccessful applications will be deleted from our systems one year after the conclusion of the Programme. However, because your application will be transmitted over the internet we cannot guarantee its security.
Successful applicants will be required to sign a simple services agreement with us; this will set out that the applicant team is contracted to build a prototype in return for a fee. It will also set out that any intellectual property rights in the prototype remain with the participant, with a grant to us of a royalty-free, non-transferable licence limited to use, and have used, and display the prototype openly in our Centres (but will be protected and doesn’t get distributed beyond use in our Centres). We will also include the right for us to grant a sub-license to Arts Council England for the same purpose. Any such activities will be discussed specifically with the successful applicants at the time
CreativeXR may involve sponsorship partners to help support the Programme. Therefore, all applicants of CreativeXR must be open to the potential for sponsorship partners to showcase the prototypes produced through the Programme, to be used in a showcase-type event for their exclusive corporate usage for a limited amount of time.
For practical reasons, please don’t ask us or our partners to sign an NDA. We can only achieve these kinds of activities if we have the trust of the tech community so it is not in our interest to release or take a share in any of your IP.
Arrangements with commissioners will be subject to a separate contract.
We may also ask you to collaborate with us to publish a more detailed case study, in which case all materials used for a case study will be discussed and agreed with you first.
The Showcase and Market event will be hosted at the end of the 12 week programme at the end of June (26 June TBC). This is a chance for you to show your prototype to a panel of potential commissioners.
At this event there is an opportunity to pitch to commissioners and form further collaborations with third parties. However, there is no guarantee of success. Any further funding will require a further agreement with relevant terms and conditions to be put in place.
All teams accepted onto the Programme will also be eligible to compete for further funding at the end of the prototype period via the CreativeXR Programme, in order to complete their projects. This funding will be subject to a separate judging process and match funding conditions – details of which will be provided at a later stage.
This funding is limited and it is likely that only a small number of projects will be funded in this way.
As this programme is being run with public funding, Digital Catapult and Arts Council England may carry out research related to this project, to help gain shareable insights around content making, and to assess impact of the content experiences and the programme itself. This may include (but is not limited to) producing published case studies or testimonies for which teams would be expected to contribute by providing appropriate feedback as required.
Deskspace is not included in this programme. We expect you to have the facilities to produce your experience already.
In order to carry out adequate user testing, companies will have access to immersive lab space in Belfast, Brighton, London and North East & Tees Valley (subject to availability and site terms), in order to test their experience adequately.
Participants will receive details to book use of the labs.
We accept no liability for any consequences, whether direct or indirect, that may arise from your participation, your reliance on any statements we may have made about the programme, or its suspension or withdrawal. We limit our liability overall to £20,000.