The CreativeXR Programme has been developed by Digital Catapult and Arts Council England. Now in its second year, CreativeXR is run as a partnership between Digital Catapult and Arts Council England.
The CreativeXR Showcase and Market gives UK creative teams the opportunity to pitch for funding and support to an audience of national and international commissioners, distributors, investors and industry stakeholders. The showcase and market will be split into two days.
This open call is for attendance at Day 2 of the CreativeXR Market – at this event there is an opportunity to pitch to commissioners and form collaborations with third parties. However, there is no guarantee of success. Any funding will require an agreement with relevant terms and conditions to be put in place.
Digital Catapult reserves the right to amend this timetable at its discretion. Please do not contact Digital Catapult once the Open Call Deadline expires to enquire about the outcome, this will be notified on 16th September.
IMPORTANT NOTE: No extensions to the deadline for responses will usually be granted with very limited exception to situations where an applicant finds themselves seeking to request an extension due to reasonable extenuating circumstances, those circumstances being beyond the applicant’s control and unforeseen to them.
Applicants will only be accepted as compliant if they:
Failure to be compliant may result in disqualification.
Accepted applications will be required to attend all events on the 10 October 2019 and deliver a 5 minute pitch on the morning of 10th October – [to be emailed on or before 5 October 2019 – email address TBC] as well as taking part in 1-2-1 meetings on the afternoon 10th October. Attendance at the preparation call (Date TBC late September) is compulsory.
We require that any potential, actual or perceived conflicts of interest in respect of the required services to be provided are identified in writing (as described above) during the Open Call process and that applicants outline what safeguards would be put in place to mitigate the risk of actual or perceived conflicts arising during the delivery of these services.
Applicants will be disqualified from this process where they identify potential conflicts of interest (taking into consideration any mitigating actions proposed) that adversely affect the interests of Digital Catapult.
It is important that you perform a thorough review of this requirement and those persons involved directly or indirectly with the work of your organisation that may have conflicts of interest in relation to being awarded a place at the Showcase and Market.
Please read the Open Call which outlines the experience guidelines, deliverables and other information.
The deadline for applications is 3rd September 2019 (11:59 GMT). Applications will not be open or accepted after the deadline.
Once received, Digital Catapult will send you a confirmation receipt by email. If you do not get a receipt via email within 24 working hours of sending your application, please contact email@example.com by email only. Please do not contact Digital Catapult by phone.
Applicants should assume that no previous information has been supplied to Digital Catapult, nor that Digital Catapult be undertaking in any further research around the applicant themselves, outside of the information provided outside of the application.
The application must clearly present all required information and address the evaluation criteria stated above.
Applications that are received by the deadline for responses will be opened and checked for completeness. Applications that have not been completed in full may be excluded from evaluation.
Catapult expressly reserves the right to require an applicant to provide additional information supplementing or clarifying any of the information provided in response to the requests set out in this Call. This does not create an obligation for Digital Catapult to have to make such requests.
Applicants may not modify their application once it has been submitted. Applicants may withdraw their applications at any time prior to accepting the notification of award by sending a notice of withdrawal to firstname.lastname@example.org.
Digital Catapult reserves the right to amend, add to or withdraw any part of this Call at any time prior to the application submission date.
Digital Catapult will not be liable for any costs applicants incur in the preparation or submission of their applications, or for those that arise out of any consequential presentation, etc. requested by Digital Catapult. By responding to this Call, applicants acknowledge and agree that Digital Catapult shall have no liability for payment of application costs incurred at any time during this procurement and that the costs of responding to the application and of preparing any application in connection with this procurement are exclusively for the applicants’ accounts.
The applicant shall not make contact with any other employee, agent or consultant of Digital Catapult who are in any way connected with this Call during the period of this procurement, unless instructed otherwise by email@example.com or to request an invite to the Clarification Question sessions. This does not however prevent an applicant otherwise interacting with Digital Catapult on its other open call and/ or programmes.
Through the CreativeXR Showcase and Market, we will support the demonstration of creative, consumer-facing experiences enabled by immersive technologies, which may include:
Content may be intended for in-home use (i.e. distributed online) or location-based use (i.e. part of a physical installation) and delivered* using:
Key Application Questions
Applicants will be asked a range of questions in their applications. These include but are not limited to:
Each application will be initially reviewed by a minimum of two judges comprised of members from Digital Catapult, Arts Council England and industry experts, specifically chosen for their technical, business or creative expertise. Through standardised judging criteria (see below), the applications will be scored and shortlisted, and the final selection will then be made by a panel of the same judges.
The judging criteria are:
The final selection decision will also take into account the variety of pitches and teams to ensure a balanced portfolio of showcases. Digital Catapult’s decision is taken on the information submitted, any additional information gleaned from desk-research and existing knowledge, and its (and its relevant assessing partners’) knowledge. Digital Catapult’s decision is final.
We respect the intellectual property of others, and we ask our collaborators to do the same. The unauthorised posting, reproduction, copying, distribution, modification, public display or public performance of copyrighted works constitutes infringement of the copyright owner’s rights. As a condition of your use of this site, you agree not to infringe the intellectual property rights of others in any way.
You promise that you have and continue to have all necessary rights, licenses, permission and consent to showcase your content.
Your application will be reviewed privately by Digital Catapult, Arts Council England and the judging panel. We will not remove from applications any proprietary labels or copyright assertions. Unsuccessful applications will be deleted from our systems one year after the conclusion of the Showcase and Market. However, because your application will be transmitted over the internet we cannot guarantee its security.
CreativeXR may involve sponsorship partners to help support the Showcase and Market. Therefore, all applicants of Showcase and Market must be open to the potential for sponsorship partners to showcase the prototypes demonstrated during the Showcase and Market, to be used in a showcase-type event for their exclusive corporate usage for a limited amount of time.
For practical reasons, please don’t ask us or our partners to sign an NDA. We can only achieve these kinds of activities if we have the trust of the tech community so it is not in our interest to release or take a share in any of your IP.
As this programme is being run with public funding, Digital Catapult and Arts Council England may carry out research related to the Showcase and Market, to help gain shareable insights around content making, and to assess the impact of the content demonstrated during the Showcase and Market itself. This may include (but is not limited to) producing published case studies or testimonies for which organisations would be expected to contribute by providing appropriate feedback as required.
You must inform us if you do receive any funding as result of the Showcase and Market. Digital Catapult and Arts Council England will use this information internally for impact evaluation – it will never be made public.
We accept no liability for any consequences, whether direct or indirect, that may arise from your participation, your reliance on any statements we may have made about the Showcase and Market or its suspension or withdrawal.